Golden Bear | Casual Clothing for the Life Around the Game

01 / The Story

Golden Bear began with Jack. It carries his confidence, his warmth and his unmistakable place in the game. It also carries the style of an era when golf came with a whole way of life, when Jack and Barbara, and those around them, brought an ease and elegance that reached far beyond the course. That spirit travels well. Into new generations, new places and new expressions of golf culture.

02 / The Evolution

Golden Bear is casual clothing for the life around the game. The early drive. The clubhouse. The road trip. The college town. The back nine at sunset.
Sweaters, hoodies, tees, caps, polos, jackets, bags and objects with character. Pieces that feel collected over time and lived in from the start.

The bear invites interpretation. Classic or playful. Collegiate or refined. Artistic, unexpected and entirely its own. Wherever it goes, it should carry the same qualities.

Warmth. Confidence. Style. And a connection to golf. Jack gave the bear its meaning. Each generation gives it a world of its own. Stay Golden.

03 / The Essentials

Golden Touch

Crewnecks, joggers, caps and tees: the pieces that anchor the collection. Each one carries the Golden Bear mark in its own way: chenille patches, embroidered wordmarks, woven side tabs. Relaxed fits in French terry and canvas, built for the life around the game.

Close-up of the gold Golden Bear chenille patch stitched on kelly green French terry — The Golden Bear chenille patch up close: hand-stitched on heavyweight French terry in kelly green.

Back view of kelly green French terry joggers with an oversized Golden Bear chenille patch on the pocket — Oversized Golden Bear chenille patch on the back pocket of the French terry jogger in kelly green.

Man in a red canvas cap and forest green Golden Bear crewneck holding a golf club across his shoulders — Golden Bear wordmark crewneck in forest green. Red canvas cap with embroidered Golden Bear wordmark.

Man in a forest green wool cap with a felt Golden Bear mark — Wool cap in forest green with hand-stitched felt Golden Bear mark.

04 / On the Course

Club Ready

The elevated side of Golden Bear. Cable-knit polos, argyle trousers, and tipped collars that nod to traditional golf without losing the ease. Comfort-driven fabrics in heritage patterns: pieces that move between the first tee, the clubhouse and dinner after.

Golfer putting at sunset with a Golden Bear ball resting at the lip of the cup in the foreground

Man in a terry green Golden Bear polo and matching shorts seated at the wheel of a golf cart — Terry green polo with matching shorts, Golden Bear logo at the chest: course-ready cool.

Man in a pink crewneck sweatshirt with white collar, kelly green trousers and a Golden Bear cap — Pink crewneck sweatshirt with white collar and kelly green trousers. Golden Bear cap and logo: streetwear meets the fairway.

05 / Big Bear Line

Go Big—Bear

Man lying on course grass in a golden yellow tee with a large green Golden Bear graphic on the back

Street wall painted with four oversized Golden Bear silhouettes, each filled with different landscape artwork — Street-level billboard campaign: the Golden Bear mark at scale, with artwork that gives it a new perspective.

Back of a forest green hoodie with a large Golden Bear silhouette filled with sunset artwork

The Big Bear

The oversized Golden Bear silhouette becomes a canvas, filled with original artwork that shifts by season and drop. On hoodies and tees in forest green, the bear carries landscapes, sunsets and course views inside its outline.

White tee with a Golden Bear silhouette filled with a radiating sun graphic, on a yellow background

Worn Casually

Hoodies and tees built for everything around the game. The large bear graphic reads bold from a distance and rewards a closer look: each piece carries a different scene inside the same iconic shape.

Go big, bear.

Golfer from behind in a black tee with a large sunset-filled Golden Bear graphic, mid-round on the course

Big Bear Bag

Kelly green canvas tote with a gold Golden Bear chenille patch and striped web handles, carried over a white outfit — Canvas tote in kelly green with chenille Golden Bear patch and striped web handles. An everyday carry-all.

06 / Heritage and Golden Bear Hats

Courses on Caps

The archive is the origin. Each photograph carries the DNA of the brand: color, silhouette, movement and victory. The contemporary code overlaid on each image marks them as source material.